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商品編號： 9-380-175 出版日期： 1980/04/01 作者姓名： Porter, Michael E. 商品類別： Other 商品規格： 25p 再版日期： 1985/09/24 地域： 產業： Retail trade 個案年度： -
商品敘述：
Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble''s industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the industry. Focuses on the decision to enter the business, the barriers to entry, and the optimal reaction of going firms, in this case Procter and Gamble, to deter or impede entry. Software for this note is available (9-388-504).
涵蓋領域：
Competition;Industry analysis;Market entry
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